In a progressively digital world, there is a continual demand for CG artists in the market. From video games to advertisements to cinema, CG art is everywhere. But the industry has significantly changed in recent decades. 

Today, rather than work being siloed through studios, new platforms have made it possible for CG artists to get in on the benefits felt by freelancers in other industries. However, it’s not as simple as creating an account on any website and calling it a day. Read on to find out the greatest success tips for CG freelancers.

Choose the Right Platform 

There are a plethora of platforms out there that enable you to upload and sell your work. But rather than oversaturating the market and signing up for an account on as many websites as possible, invest your energy into one that works best for you and your needs.

Not sure where to start? Here are a few things to look for when finding the perfect platform for you:

Revenue split

It’s difficult to part ways with hard-earned money, especially when you’re losing a chunk to a website. But think of it like this: a freelancing website is the equivalence of a salesperson, helping you streamline the process of client acquisition, which would otherwise be the most difficult part of the job. 

So, at the end of the day, they do deserve a small percentage. With that said, it’s also important you’re not getting ripped off. For example, platforms like Cubebrush, offer the industry average 70/30 split but also enable artists to market on their own and earn a 95/5 split!

Customer service

Customer service on a platform is like the HR of an office— if you come across any issues, you know there’s dedicated support to help you solve them. Whether or not you’re a full-time freelance artist, there’s money, time, and effort on the line, so it’s important that a website doesn’t leave you hanging when you run into problems. To avoid any headaches, before signing up, check that the platform has a full functioning help center or at the very least, that their team is responsive to phone calls and emails.

Marketing

Part of marketing your art is using your network of connections and followers to promote your stuff. For example, share your virtual store on Instagram, Facebook, and Linkedin. And tag the platform to expand your reach. 

More than that, however, make sure the platform you’re using offers tools to help you get the word out. Cubebrush, for example, enables you to offer special sales and discounts and automatically emails it to all your followers to make marketing as simple as possible. 

Licensing

Selling CG art can sometimes get complicated, especially when it comes to licensing. Choose a platform that clearly differentiates someone purchasing a commercial license from a studio license or even a basic license. This helps to protect you and your potential income. 

Security

A good freelancing website will protect you and the customer alike. Though it may seem tedious, the verification process when making an account should be thorough and multi-tiered, so that you can ensure utmost professionalism from your customers. 

On a good platform, you should never have to worry that you’ll get cheated because customers and their payment methods will be verified.

Give a Solid First Impression 

You may not have a brick-and-mortar store, but that doesn’t mean you’re not making a first impression. View your online store as the real thing. And remember, unlike the real thing, potential customers can leave with a click of a button, so you need to give them more reasons to stay.

Be sure the spirit of your work as a CG artist is evident when clients first click into your profile. Make each section thorough and don’t leave any empty, upload your best work and enough to show the range of your abilities, provide all relevant contact details and information about you, and link your social media so that you can continue to engage them even when they aren’t shopping.

Get the Word Out 

Once you’ve created your store, it’s time to let everyone know. The best way to market your skills is to target multiple angles at once. There are a few steps you can take to kick things off, such as:

1. Social media- As an independent artist, social media will be your best friend. By using more visual-based media, like Instagram or Tiktok, you can begin to build a network of potential clients. Don’t forget to tag the freelance platform you’ve signed up to and add relevant hashtags to attract new followers.
2. Telling friends- Word-of-mouth marketing isn’t dead. Especially if you’re already in the industry. In creative fields, new opportunities arise constantly, and in today’s hyper-connected world, verbal recommendations can have a significant influence. In fact, 92% trust suggestions from family and friends more so than any other form of marketing. 
3. Upload your current client list- If you’re managing customers independently, try to incorporate your existing client base from the get-go by uploading it onto the new platform. Some platforms, such as Cubebrush, enable you to do this without added hassle.

Consistently Manage Your Store 

A surefire way to make zero money is to upload your content and abandon it. Instead, upload new products consistently, so that your customers know exactly what you have to offer. This gives you something to actively market too. 

In addition to updating your content, as a one-man/woman shop, it’s even more important to manage reviews. Soliciting reviews from customers is essential, especially if you’re a freelance artist. Generally, 93% of customers say that online reviews affect their decision to purchase, and even more so as a freelancer, client testimonials play a vital role in creating a great reputation and growing your customer base. Ideally, the platform you choose will have a tab in which you can house reviews and reply back.

Make the Most Profit 

The search ends here. As a freelance CG artist, Cubebrush has got you covered on all fronts. 

As an easy-to-use platform, designed specifically for the world of CG, Cubebrush lets users upload and sell anything from tutorials to digital and physical models. Maximize your profits with their 95/5 revenue split when you sell directly from your shop, connect instantly with your client base, and garner customer reviews with ease. 

And as a cherry on top, the team at Cubebrush is easily accessible and readily available. No bots, no automated messaging— we’re here to help you through the entire process.

Make your artistic fantasies a reality with Cubebrush.