"What's The Big Idea?" is more than just another business e-book touting the latest techno-gimmick or fad-app; it's an organized approach to creative marketing strategy and concept development. The book contains a beautiful mind map chart for entrepreneurs to use as a guide in developing their own innovative marketing campaigns, as well as written, and full page photo illustrations of each of the 28 concepts that use hard-wired mental triggers to communicate well-thought-out marketing communication strategies.

"... advertising is more than the latest techno-gimmick, fad-app or mobile whiz-bangery; and it is certainly more than just a pretty photograph, illustration, or layout; advertising is psychological persuasion and emotional manipulation, so if you don't bring all the aspects of technical, creative, and psychological know-how together, you're merely wasting your time and money." -- Jerry Bader, MRPwebmedia.com

Using this book to develop a high concept marketing strategy may just be the one thing that makes the difference in building a successful brand instead of falling into the vast wasteland of Web mediocrity.